Librarycase studiesKueski deploys online ID verification to expand financial services

Kueski deploys online ID verification to expand financial services

Veriff is proud to offer its game-changing identity verification technology to fast-growing fintech, Kueski, to expand access to financial services in Latin America, while stopping identity fraud.

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Karita Sall
February 23, 2021
Case Study
Identity Verification

Veriff, the AI-driven global identity verification service provider is partnering with Kueski, one of the fastest-growing fintech platforms in Latin America. With this partnership, Veriff expands its business in the Latin American market by helping Kueski’s clients to have safe and smooth access to financial services.

Kueski is a tech company that promotes digital financial access in Mexico by bringing trustworthy and simple financial services to people underserved by financial institutions. By offering microloans in a completely digital way, Kueski grants first-time formal credit access to people with no credit history.

Granting digital access to financial services comes with compliance requirements and risks, both for Kueski and its customers. With its automated identity verification service, Veriff is helping Kueski to leverage the risks, stay compliant and onboard their clients smoothly without compromising safety.

Janer Gorohhov, co-founder and CPO of Veriff, says: “Having a fast and reliable identity verification process is essential for improving customer trust. With the help of our technology, Kueski can provide a frictionless onboarding service for many more customers and scale their business. We’re delighted to have a solid partner in Kueski when entering the Latin American market.”

Sahari Cabello, Head of Kueski Cash & Credit Risk: “Our top priority is to give our customers financial solutions in a trustworthy environment. We have implemented a multi-layer fraud prevention framework, where Veriff is a key element to avoid identity theft and protect people from fraudsters abuses. Since accuracy, great customer service and high technical experience are paramount to us, we decided to go with Veriff.”

In Latin America, 48% of the adult population is excluded from having access to financial services, and according to the Financial Inclusion Survey made by the CNBV (Mexico’s equivalent of the SEC), only 21.6% of the population in Mexico has a credit card while in the US it represents 91.1% of the total population. The lack of financial inclusion could be associated with the high informal economy in Mexico. Currently, more than 57% of the working population in Mexico is under informal employment, which represents 22.7% of the GDP as stated by INEGI. Informality causes consumers to avoid financial services because they want to fly under the tax radar.

About Veriff

Veriff is a global online identity verification company that enables organizations to build trust with their customers through intelligent, accurate and automated online identity verification. The largest database on the market, Veriff’s intelligent decision engine can analyze thousands of technological and behavioral variables in seconds, matching people to more than 9,000 government-issued IDs from over 190 countries. Founded in 2015, Veriff serves a global portfolio of organizations across fintech, crypto and mobility sectors. To learn more, visit

About Kueski

Kueski is a company based in Mexico, with the mission to facilitate the financial lives of people living in Mexico. Kueski is one of the fastest-growing fintech platforms in Latin America. The company’s Machine Learning capabilities allow them to evaluate thousands of unconventional variables to determine the financial profile and needs of our customers and provide them the best experience possible. Kueski has disbursed more than 3.8 million loans. Kueski’s products include Kueski Pay - the largest Buy Now Pay Later service in Mexico, which allows people to finalize a purchase online without the need of a card;

Kueski Cash, which is the largest online consumer loan company in Mexico and Kueski Up which is an earned wage advance (EWA) product that allows employees to advance their payroll at no cost.